Skip to main content

Facebook and Google- The Kingpins Who Generated Millions of Ad Revenue This Year!


This fiscal year has been quite a success for all the social media platforms in terms of online digital advertising revenue generation.

Digital advertising revenue is the income that businesses earn via displaying paid advertising advertisements on their social media platforms or websites.

Per sources, Facebook and Google rose big time on the online revenue charts of the year 2018-2019. Facebook gathered 2,233 and as compared to the Rs. 6389 crore of the last fiscal year, Google landed itself a sum of Rs. 9,203 crore in ad revenue.

According to reports the social media giant’s ad revenue partly builds up of the advertisement that Indians “spend” on trendy social applications like Messenger, Instagram, and other third-party affiliations and applications.

Per sources, over 4.39 billion people use the internet all over the world today. Digital advertising hence, is more than a fitting alternative for the online world. The field is growing at a flying rate. According to a major report, the expenditure of ads is likely to multiply exponentially in a couple of years.

Reports also say that Facebook and Google collectively have a share of 68 percent in India’s online advertising sphere. They also plan on expanding it, given the compelling competition from Amazon and other similar entities.

The Indian division of Facebook, Facebook Indian Online Service Pvt. Ltd., cites that it gives the ad inventory amount back to the main company, which adds somewhere up to Rs.1,960 crore in the latest fiscal year. The amount that contributed to the net revenue of this Indian division was Rs. 263 crore.

Per sources, Facebook’s revenue from online ad ventures had an overall rise of 71 percent this “year-on-year”, only to reach a glorious Rs. 892 crore in this fiscal year.

This made the profit for the social media colossus rise by 84 percent which amounts up to Rs. 105 crore, mentioned the reports.
Google India Pvt. on the other hand as per what the reports mentioned displayed Rs. 1, 097 crores as its “net sales” from online advertisements.

The overall revenue for this search engine master totaled Rs.4,147 crore which was half of what it acquired in the previous fiscal year. Nevertheless, its profit experienced a 16 percent hike equalling to Rs. 473 crore, sources indicated.



source https://www.ehackingnews.com/2020/02/facebook-and-google-kingpins-who.html
Labels:

Comments

Post a Comment

Popular posts from this blog

Betting and Gambling Websites under Cyberattack from Chinese Hackers

Since last year's summers, Chinese hackers have been targeting South Asian companies that own online gambling and betting websites. The gambling companies in South Asia have confirmed the hacks, whereas rumors of cyberattacks on betting websites have also emerged from Europe, and the Middle East, however, the rumors are yet to confirm, says the reports of cybersecurity group Trend Micro and Talent-Jump. Cybersecurity experts claim that no money was stolen in these hacks against the gambling websites. However, hackers have stolen source codes and databases. The motive of the attack was not a cybercrime, but rather espionage intended attack to gain intelligence. According to the experts, a group named ' DRBControl ' is responsible for the cyberattack. According to the reports of Trend Micro, the hacking techniques used in this particular cyberattack incident is similar to methods done by Emissary Panda and Winnti. All of these hacking groups are from China that has launc...
5 comments
Read more

Github Escapes from Octopus Malware that Affected its 26 Software Projects

Github, a platform where every malicious software report is equally different in its place, manages to escape from a malware threat.  Github, an organization that united the world's largest community of coders and software developers, revealed that hackers exploited an open-source platform on its website to distribute malware. The hackers used a unique hacking tool that enabled backdoors in each software project, which the hackers used to infiltrate the software systems. "While we have seen many cases where the software supply chain was compromised by hijacking developer credentials or typosquatting popular package names, a malware that abuses the build process and its resulting artifacts to spread is both interesting and concerning for multiple reasons," said Github on its security blog. Fortunately, the hackers attempt to exploit the open-source platform was unsuccessful. Still, if it were, on the contrary, hackers could've secured a position in the softwares, ...
Post a Comment
Read more

Maze Ransomware Operators Leaked 2GB of Financial Data from Bank of Costa Rica (BCR)

Bank of Costa Rica (BCR) has been receiving threats from the threat actors behind Maze ransomware who have stolen credit card details from the bank, the ransomware gang started publishing the encrypted financial details this week. The Banco de Costa Rica is one of the strongest state-owned commercial banks operated in Costa Rica, starting from humble origins of mainly being a private commercial bank, it expanded to become a currency issuer and one of the most renowned baking firms in Central America contributing largely in the financial development of the nation. The hacker group behind the data leak have demanded a ransom from Banco de Costa Rica at various occasions, however, to their dismay they observed a lack of seriousness in the way the bank dealt with these previous leaks and it served as a primary reason that motivated the latest data leak, according to an interview with Maze ransomware operators. As per the claims made by the attackers, Banco de Costa Rica's netw...
Post a Comment
Read more